Proximities

A new way to segment audiences. Not by demographics, by proximity. How far are they from the building? How close are they to the collection — connected by heritage or identity, or curious and discovering?

Benin Bronzes - Benin Kingdom (present-day Nigeria)

Benin Kingdom (present-day Nigeria)

NearbyWithin repeatable travel distance
DestinationTraveled specifically to be here
RemoteNo physical access, engaging digitally