Proximities
A new way to segment audiences. Not by demographics, by proximity. How far are they from the building? How close are they to the collection — connected by heritage or identity, or curious and discovering?

Benin Kingdom (present-day Nigeria)
Connected
Curious
NearbyWithin repeatable travel distance
DestinationTraveled specifically to be here
RemoteNo physical access, engaging digitally
NearbyWithin repeatable travel distance
DestinationTraveled specifically to be here
RemoteNo physical access, engaging digitally